BIG Review TV Realise 2,000+ Business Leads Per Month Within 90 Days
Business Goal: Rapidly Sign Up Business Customers
BIG Review TV, a well funded technology start-up in the B2B space had recently listed on the Australian Stock Exchange. Their product is a brand new video product targeted to SMEs, and they were having trouble getting the leads they needed to hit their target growth rates.
Their in-house team were unable to scale quickly enough and they were having trouble getting the right staff to make the sales they wanted.
Big Review TV were looking for a team that could sell into multiple countries simultaneously and had both the technology to handle contact via email and phone but also the staff that could handle a product that was highly technical and quite complex. CDM Direct were able to offer a team experienced in handling software and technology products and who had the ability to nurture the client through the whole sales process.
CDM Direct quickly deployed telemarketing teams within our call centres in Melbourne, Sydney and Auckland with staff numbers doubling month-on-month. CDM Direct utilised existing technology to begin telemarketing into other English speaking countries such as the UK, the US and Canada with shifts operating on a 24 hour basis, with home-based agents deployed using our remote agent technology to bolster our capability in non-ANZ markets.
In addition to phone and email contact, CDM Direct set up field teams in the major urban areas of Australia and New Zealand who sold the product to businesses door-to-door.