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Over 200 niche-specific Sales Appointments


EFTPOS device focusing on hospitality and multi-tenant offices

Business Goal: Generate phone appointments for their sales team 

After working hard trying to sell their EFTPOS device face to face, leads were trickling in slowly and the client’s competitors were taking market share from them. The client wanted to get more in-person appointments and close more deals over the phone, but had reached their limits and couldn’t do it with their own facilities.

The CDM Direct Benefit

CDM Direct are leaders in their ability to sell and service highly technical and complex products, such as the EFTPOS Terminal solution being offered.



CDM Direct was able to start calling not only carefully researched prospects but also former customers who were contacted and captured, resulting in a previously untapped market for the client.


Within 60 days of the campaign launch, CDM Direct had generated over 200 appointments for the client, completely flooding their sales departments with more high-quality appointments than they could handle. Their sales team were overwhelmed with leads and so they requested that calling be reduced to just two weeks a month.

After this initial flood of leads, our client was so overwhelmed with the number and quality of the leads we were providing that they had to completely restructure their sales team to increase capacity and take advantage of all of the appointments available through CDM Direct.

First Data has gone on record to say they would unhesitatingly recommend CDM Direct to other companies, even if they just did a 100-hour trial – as the upside is immense.

Engagement with the right customer

Targets Hit

Over 200 Appointments booked within the first 60 days.

Exceeding Expectations


We are able to adapt to a changing business landscape quickly and seamlessly.


Our people become your people, offering the highest standard of customer service to your customers.


We have over 25 years of experience working across a wide range of fields.


We are experts at getting campaigns into field , and delivering, quickly.


We have made the investment in state of the art of technology so that you don’t have to.