Case Study | BIG Review TV Realise 2,000+ Business Leads Per Month Within 90 Days - CDM Direct
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BIG Review TV Realise 2,000+ Business Leads Per Month Within 90 Days

We were able to offer a solution that was ready to scale alongside the rapid growth that the company was experiencing, without the need for a massive up-front investment in real-estate and infrastructure.

Business Goal: Rapidly Sign Up Business Customers

BIG Review TV, a well funded technology start-up in the B2B space had recently listed on the Australian Stock Exchange. Their product is a brand new video product targeted to SMEs, and they were having trouble getting the leads they needed to hit their target growth rates.

Their in-house team were unable to scale quickly enough and they were having trouble getting the right staff to make the sales they wanted.

CDM Direct Benefit: Professional Staff, Scalable Solutions

CDM Direct were able to offer a professional team of staff all focussed on producing leads and making sales, with the ability to rapidly scale up along with the business. Key client senior management were embedded into our operation to train our staff and oversee the rollout. The telemarketing teams within our centre were supported by a central management team who had the role of project managing the roll-out.

Challenges

Big Review TV were looking for a team that could sell into multiple countries simultaneously and had both the technology to handle contact via email and phone but also the staff that could handle a product that was highly technical and quite complex. CDM Direct were able to offer a team experienced in handling software and technology products and who had the ability to nurture the client through the whole sales process.

Solutions

CDM Direct quickly deployed telemarketing teams within our call centres in Melbourne, Sydney and Auckland with staff numbers doubling month-on-month. CDM Direct utilised existing technology to begin telemarketing into other English speaking countries such as the UK, the US and Canada with shifts operating on a 24 hour basis, with home-based agents deployed using our remote agent technology to bolster our capability in non-ANZ markets.

In addition to phone and email contact, CDM Direct set up field teams in the major urban areas of Australia and New Zealand who sold the product to businesses door-to-door.

Outcomes

Within 90 days, CDM Direct were generating over 2,000 leads a month and closing over 500 sales per month with an average sale value of over $1,000 each. The cost per lead and sale has reduced by around 30% since inception. CDM Direct are now selling the client’s products into multiple markets – including Australia, New Zealand, the United Kingdom, Canada and the United States – allowing them to move closer to hitting and exceeding their growth goals.



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