Edwards Lifesciences

Business Goal

CDM Direct has executed a successful marketing campaign for Edwards Lifesciences the global leader in the science of heart valves, to raise awareness of Aortic Stenosis with General Practitioners Australia wide. The main objective of this project was to educate healthcare professionals and patients of TAVI (Transcatheter aortic valve implantations) centres which provide a less invasive alternative to open heart surgery for patients suffering from Aortic Stenosis.

Solution

We were provided with the resources to create and distribute educational information kits to General Practitioners across Victoria. Through our extensive database and via strategic Omni channel marketing which includes outbound calling, EDM’s, a dedicated inbound line, a landing page and live chat we have reached over 1000 Victorian GP clinics and have successfully placed over 5000 Aortic Stenosis kits with Victorian General Practitioners. Due to such a positive response from Victorian GPs and a growing interest in this area, we are now setting our sights on expanding this campaign nationwide.