Burning runway on overhead
Expensive local hires eating into funding before finding product-market fit
Operational chaos
Founders juggling customer support, admin, and product development simultaneously
Hiring bottlenecks
Can't scale fast enough to meet growth demands without massive recruitment efforts
24/7 expectations
Global customers expecting round-the-clock support with a tiny team
Process gaps
No established systems or documentation for operations and support
Quality at speed
Need to deliver professional service while moving fast and iterating constantly