AUTOMOTIVE CUSTOMER EXPERIENCE OUTSOURCING & CO-SOURCING

Every interaction is an opportunity to build loyalty. Make every one count.

CDM Direct provides human-led, AI-assisted teams to handle enquiries, sales, service, roadside, fleet, parts and aftersales, so every conversation begins with context and ends with a clear next step.
One continuous customer relationship
See everything we see, in real time
Flexible ANZ-aligned automotive support
Automotive trained people, super-powered by AI
2-minute diagnostic. No email required to start.
30-minute strategy call. No obligation.
PROVEN IN AUTOMOTIVE

Trusted across automotive brands, roadside operations and dealer networks.

CDM Direct has supported automotive customer operations across Australia and New Zealand since 2009, spanning dealerships, OEMs, roadside assistance, fleet and mobility, heavy vehicles, and parts and aftermarket.
AUTOMOTIVE EXPERIENCE

15+ years in automotive customer operations

Supporting automotive organisations across Australia and New Zealand since 2009.
2009 → TODAY
ROADSIDE OPERATIONS

40,000+ roadside calls every month

24/7 customer contact and operational support for 365 Roadside Assist.
24/7
CUSTOMER INTELLIGENCE

Customer insight across multiple automotive brands

Customer satisfaction reporting across countless brands for major global OEM groups.
5-BRAND CSAT
SPECIALIST COVERAGE ACROSS AUTOMOTIVE

Six automotive segments. One operating standard.

Dealerships

Dealership BDC, sales and service enquiry support, plus service bookings and back-office support for dealer groups.

OEM & Importers

Tiered pre- and post-sales customer service, warranty claims and recall campaign management.

Roadside Assistance

24/7 breakdown dispatch, towing coordination and emergency response.

Fleet & Mobility

Driver support, maintenance coordination and incident management.

Parts & Aftermarket

Order processing, technical enquiries and warranty support.

Heavy Vehicles

Driver support, compliance documentation and fleet administration.
BUILT FOR AUTOMOTIVE OPERATIONS

Specialist capability without losing the human connection.

Automotive specialists

Teams trained in vehicle specifications, financing, service and dealer processes, not generic script readers.

Peak-demand ready

Scale for model launches, sales events and seasonal peaks without losing process or brand continuity.

DMS and CRM connected

Work across CDK, Dealertrack, AutoGate, Pentana, Keyloop and other approved client systems.

Every channel connected

Phone, email, SMS, chat and social managed as one continuous customer relationship.
2-minute diagnostic. No email required to start.
THE AUTOMOTIVE CX GAP

What breaks the customer journey.

The pressure is rarely one dramatic failure. It is a chain of missed calls, disconnected systems, slow follow-up and reporting that arrives after the opportunity has gone.
1

Peak demand and response gaps

Enquiries spike around model launches, end of financial year and promotional campaigns. When capacity cannot flex quickly, customers wait, sales teams inherit backlogs and high-intent opportunities go cold.
2

Channel fragmentation

Customers move between phone, email, SMS, chat, social and dealer websites. When those channels do not share context, customers repeat themselves and the brand appears not to know them.
3

Missed enquiries and slow follow-up

An enquiry that waits too long can become a booking or sale for another provider. The issue is not only capacity. It is whether every enquiry is captured, prioritised, assigned and followed through.
4

After-hours and weekend demand

Customers shop, travel, break down and need help outside standard office hours. Coverage must extend without trapping complex or sensitive moments inside an automated dead end.
5

Specialist knowledge requirements

Customers ask detailed questions about specifications, features, finance, servicing, warranty and parts. Agents need automotive knowledge and clear escalation paths, not a generic script.
6

DMS and CRM silos

The systems hold the context agents need. If customer history, inventory, service records and next steps are not visible at the point of contact, every conversation starts from scratch.
END BRAND AMNESIA

One customer. One continuous automotive relationship.

Customers do not think in channels or departments. They expect the brand they contacted online, called for a test drive, visited for service and relied on at the roadside to remember the relationship. When context disappears between touchpoints, trust goes with it.
Enquiry
Step 1
Sales & finance
Step 2
Delivery
Step 3
Service
Step 4
Roadside
Step 5
Parts & loyalty
Step 6
CDM helps carry customer history, intent and the agreed next step into each interaction, so customers are not forced to start again.
The outcome is fewer lost handovers, faster resolution, stronger follow-through and a brand experience that feels joined up.
TWO EASY WAYS TO START

Discover where better customer interactions could create more opportunities, revenue and margin

See where faster responses, stronger follow-up and better-connected customer journeys could help you win more sales, secure more bookings and build greater customer loyalty. Choose a quick self-guided assessment or talk your operation through with an automotive specialist.
1
OPTION 1

Talk it through with an expert

No preparation needed
20 minutes
Opportunities mapped
No obligation
Talk with an automotive specialist

20-Minute Automotive Opportunity Review

Show us how calls, leads, bookings and customer support are handled today. We will map the points where opportunities or customer context may be getting lost and compare the practical ways to improve them.
What you will leave with
A clearer view of where better customer handling could create more value
The one or two gaps most worth improving first
A comparison of internal, overflow and dedicated-team options
An honest view of whether CDM Direct can help
No preparation required
No software demonstration
No obligation to proceed
We will ask a few practical questions, map the opportunities and tell you honestly whether CDM Direct is the right fit.
2
OPTION 2

Assess it yourself first

Useful result in minutes
Short assessment
Clear result
Practical priorities
Start without booking a call

Automotive Customer Opportunity Check

Answer a few short questions about calls, leads, bookings, after-hours demand, follow-up and customer handoffs. The check will help you identify where better response, coverage or continuity could create more commercial value.
What you will receive
A clear view of where customer opportunities may be slipping away
The areas creating the greatest cost, workload or continuity risk
An indication of whether the main issue is capacity, coverage, process or continuity
Practical priorities you can act on immediately
Takes only a few minutes
No documents required
No sales call required
Use what you already know. No reports, system access or detailed preparation needed.
Prefer to explore first? Start with the Opportunity Check. Ready for a more specific answer? Book the 20-minute review.

HOW CDM WORKS WITH AUTOMOTIVE

A specialist extension of your team.

CDM Direct combines automotive knowledge, connected systems, flexible capacity and human judgement inside one accountable operating model.
01

Automotive teams trained to represent your brand

Our ANZ and Fiji-based automotive teams are recruited and trained to work inside each client's terminology, systems, processes and brand standards, rather than simply answer a queue. They learn automotive terminology, product specifications, financing and service processes, together with the systems and escalation rules specific to the operation.
02

Connected DMS and CRM context

CDM Direct works across major automotive systems including CDK, Dealertrack, AutoGate, Pentana and Keyloop, together with approved client platforms. Agents can work with customer history, inventory, service records and sales pipelines without treating each interaction as a blank page.
03

Flexible capacity without losing continuity

Scale for model launches, campaigns and seasonal peaks without rebuilding the operation each time. CDM Direct protects process, knowledge and brand continuity as capacity changes.
04

ANZ-aligned coverage

ANZ and Fiji teams give CDM Direct access to carefully recruited talent working in ANZ-aligned hours, with flexible coverage for business hours, evenings, weekends and genuine 24/7 requirements where needed. The value is quality, continuity and coverage. Lower delivery cost is a supporting Efficiency Dividend, not the operating model.
THE SUPER AGENT OPERATING MODEL

Human judgement in front. AI and live intelligence behind it.

CDM's people remain responsible for the customer moment. AI works as an instrument behind them, helping surface context and knowledge, support Australian Consumer Law (ACL) compliance, summarise interactions and reveal patterns. The customer gets a more informed human response, not a bot standing between them and help.
Customer Context
Relevant Guidance
Interaction Summary
Early Signal

Context before the greeting

Customer history and recent interactions are available at the point of contact.

Knowledge in the moment

Relevant product, policy and process guidance can be surfaced while the conversation is happening.

Less admin after the call

Summaries and case notes reduce manual wrap-up and protect the detail needed for follow-through.

Signals before problems grow

Sentiment and disposition patterns help teams identify emerging risks earlier.
THE CONFIDENCE DIVIDEND

See everything we see.

Your automotive operation should never disappear into a black box. CDM provides a live window into the work we run for you, including dashboards, call recordings, CSAT and sentiment trends. Your team and ours can work from the same evidence, at the same time.

Live performance

See operational activity and service performance as it happens.

Customer evidence

Review recordings, quality evidence and customer sentiment.

Emerging patterns

Identify changing enquiry, disposition and sentiment trends earlier.

Shared action

Make decisions with CDM from the same current information.
WAYS TO WORK WITH CDM

Choose the operating model that fits the outcome.

Managed CX & Growth Partnership

A complete automotive customer operation, run with you.
CDM manages customer interactions across enquiries, bookings, service, parts, roadside and retention, with specialist people, connected systems and live operational visibility.
Sales enquiries and follow-up
Test-drive and service bookings
Parts enquiries and roadside coordination
Customer retention and reactivation

Remote & Co-Sourced Teams

Dedicated people embedded in your operation.
Add trained automotive capability without treating the team as an external queue. CDM people work inside your systems, processes and brand standards.
Sales and service coordination
CRM administration and data management
Customer support and operational reporting
Flexible capacity for peak periods
WHY CDM

Automotive expertise that goes beyond outsourcing.

Automotive expertise and terminology

Teams trained in vehicle specifications, financing options, service processes and dealer operations. They speak the language of the category and understand the questions customers ask.

Peak-period flexibility

Scale for model launches, sales events and seasonal demand, then reduce capacity without dismantling the operating knowledge around the programme.

After-hours and weekend coverage

Capture customer moments beyond office hours with ANZ-aligned coverage, clear escalation and human support where complexity requires it.

The Efficiency Dividend

For suitable operating models, delivery through CDM can reduce the cost of equivalent local delivery by 40-60%. We treat this as an Efficiency Dividend that can fund stronger coverage, better continuity and growth. The applicable saving must be scoped against the client's actual model.

Connected customer context

Voice, email, SMS, live chat, social and website enquiries managed within one operating model, so history and next steps do not disappear between channels.

DMS and CRM integration

Work across CDK, Dealertrack, AutoGate, Pentana, Keyloop and approved client systems, with access and integration shaped around the client's environment and security requirements.
AUTOMOTIVE EXPERIENCE

Decades of automotive expertise in ANZ.

CDM has supported automotive dealerships, OEMs, roadside assistance providers and fleet operators since 2009. We understand the operational pressure, specialist systems and customer moments that define the Australian and New Zealand automotive market.

Services we handle

Sales enquiries: new vehicle enquiries, test-drive bookings and trade-in appraisals
Service coordination: service bookings, reminder calls and follow-up satisfaction surveys
Parts enquiries: availability, pricing and compatibility checks
Roadside assistance: breakdown dispatch, towing coordination and membership support
Automotive finance and insurance enquiries: loan pre-qualification, insurance quotes and novated lease enquiries
Customer retention: service reminders, loyalty programmes and win-back campaigns

Compliance

ISO 27001 compliant security for handling customer financial information
Digital Fortress standard for protecting sensitive data
Privacy Act compliant

DMS integration

• CDK Global
• Dealertrack
• AutoGate
• Pentana
• Keyloop
• PBS
QUESTIONS ANSWERED

Automotive FAQs

Yes. Automotive team members receive training in automotive terminology, product specifications, financing, dealer processes and the client's own operating requirements before handling live interactions. Ongoing training follows new models, products and process changes.

CDM can work with major automotive systems including CDK, Dealertrack, AutoGate, Pentana, Keyloop and PBS, together with approved client platforms. The access and integration approach depends on the client's technology environment, permissions and security requirements.

CDM can add trained capacity for model launches, campaigns and seasonal peaks, then reduce it when demand returns to normal. The operating process, knowledge and core team remain in place, helping the programme scale without starting again each time.

AI supports the human agent rather than replacing them. It can help surface customer context and relevant guidance, reduce manual wrap-up, support quality and identify emerging patterns. The CDM agent remains responsible for judgement, empathy, escalation and the customer outcome.

CDM provides live operational visibility through the agreed client reporting environment, including dashboards, call recordings, CSAT and sentiment trends. The exact view is configured around the programme, but the principle is consistent: you see what CDM sees.

For suitable operating models, CDM delivery can reduce the cost of equivalent local delivery by 40-60%. The final comparison depends on scope, operating hours, management, technology and service requirements. CDM treats the saving as an Efficiency Dividend that supports stronger coverage, continuity and growth, not as a reason to compromise on quality.
START WITH THE OUTCOME

Start with one outcome.

Tell us what needs to improve, from enquiry response and service bookings to continuity, coverage or live visibility. We will start with the problem, not a product catalogue.
Six questions. Two minutes. No email required to start.
A focused 30-minute conversation. No obligation.
START WHERE YOU ARE

Two ways to find your fastest path forward.

Use the self-serve diagnostic or bring the operation into a focused conversation with CDM.
Self-serve. 2 minutes.

Get Your Customer Experience Score

Identify where enquiries, customer support and back-office operations are under pressure
Get an instant risk band and the three highest-impact actions for your segment
Free. No email required to start.
Talk to an automotive specialist

Book a Review Call

Review your current customer support and back-office model
Identify continuity, visibility and capacity gaps
Discuss the operating model and relevant approved proof
30-minute call. No obligation.
Transforming customer experience into measurable growth across Australia, New Zealand, and Fiji.

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