2,900 Inbound Research Calls
2,900 INBOUND CALLS FOR CLINICAL RESEARCH PATIENT RECRUITMENT. WITH A 38% RECRUITMENT RATE TO STUDY PARTICIPANTS.
Business Goal: Specific Business Requirement
The client was conducting a research study and needed a large number of men and women volunteers to trial a treatment that may help to improve Diabetic Neuropathic Pain.
- Drive accurate, intelligent & targeted campaigning
- Identify, target & attract new customers
- Engage with the right customers
With the primary promotion of this important medical research taking place via a series of advertisements in major metro and regional newspapers, supported by selected radio advertisements, a large volume of calls was expected. The cost involved for the client to set up their own centre and staff, or it using temporary staff was prohibitive, so they turned to CDM Direct who have a specialist healthcare team with extensive experience in dealing with healthcare-related campaigns.
It was necessary to screen all of the several thousand callers to ensure the most suitable participants were put forward for the study. The client had quite specific criteria, with CDM Direct providing carefully crafted scripting and a comprehensive FAQ to their agents.
CDM Direct was able to take the hassle out of setting up a short term contact centre solution. With ready-to-go centres in three cities, there was no worry for the client about setting up technology, hiring suitable staff, and finding office space.
The recruitment of suitable individuals were conducted using a toll-free 1800 Inbound Call Centre facility for prospective participants to register their interest. Out of the 2900 calls received over a period of 3 weeks, some 38% were found to be potentially suitable to participate in the study.