Reaching and Educating over 1000 Victorian GP Clinics

Case Studies > Reaching and Educating over 1000 Victorian GP Clinics

Reaching and Educating over 1000 Victorian GP Clinics

Edwards Lifesciences

Business Goal: Increase Awareness

CDM Direct has executed a successful marketing campaign for Edwards Lifesciences the global leader in the science of heart valves, to raise awareness of Aortic Stenosis with General Practitioners Australia wide. The main objective of this project was to educate healthcare professionals and patients of TAVI (Transcatheter aortic valve implantations) centres which provide a less invasive alternative to open heart surgery for patients suffering from Aortic Stenosis.

Our Solution

We were provided with the resources to create and distribute educational information kits to General Practitioners across Victoria. Through our extensive database and via strategic Omni channel marketing which includes outbound calling, EDM’s, a dedicated inbound line, a landing page and live chat we have reached over 1000 Victorian GP clinics and have successfully placed over 5000 Aortic Stenosis kits with Victorian General Practitioners. Due to such a positive response from Victorian GPs and a growing interest in this area, we are now setting our sights on expanding this campaign nationwide.

Our team has worked together with Edwards Lifesciences to provide data that will better gauge the value of these kits as well as determine an increase in referral rates of doctors sending patients to TAVI centres with suspected Aortic stenosis. Through our call centre, our friendly staff have also set about engaging with the GPs to conduct a short survey on their thoughts and opinions of the effectiveness of Edwards Lifesciences Aortic Stenosis kits.