Achievements: Reduce cost to serve and reconnect with 100+ customers in just 12 weeks

Winc

Business Goal

Winc’s point of difference is their strong ongoing business relationship, fostered by a dedicated point of contact for each and every customer. Following on from natural attrition, they found themselves short-staffed and with over 1,000 customers who had failed to re-order over a 3 month period. Winc knew that they needed to reconnect with these customers in order to protect their market share.

Challenge

Winc is one of Australia’s leading B2B stationary providers but over the last few years, they have been slowly losing their hard-earned customers and market share, due to increased competition. Winc’s point of difference is their strong ongoing business relationship, fostered by a dedicated contact point for each and every customer, no matter how big or small. However, due to staff attrition, Winc found themselves short 4 account managers to manage their customers.

Solution

CDM Direct were able to provide advice and staffing solutions to assist Winc to meet their goal. 4 staff members were provided who hit the ground running and acted quickly to make direct contact with their customers.