Dyson – ramping up a product recall team urgently

Dyson – ramping up a product recall team urgently

Achievements: Reduced risk and protected brand reputation


Business Goal

After discovering that their Hot + Cool Air Multiplier fan heaters had a potential safety issue causing a small number of the units to short-circuit and catch fire, Dyson were looking for an inbound facility to manage the Australian and New Zealand arm of their global recall campaign with almost immediate effect. CDM Direct took the hassle out of setting up an inbound centre to manage customer enquiries in relation to the product recall. By taking advantage of their ready-to-go inbound facilities in three locations, Dyson were able to start responding to customer concerns within 24 hours.



Dyson were concerned that a media leak surrounding the issue had the potential to cause serious reputational damage to their brand, and knew that they needed to have the infrastructure to handle customer enquiries ready to go almost immediately. Having the additional capacity required to handle a product recall or other crisis on standby within your existing customer service team is an unnecessary cost. When the time comes, CDM Direct are able to immediately respond to your needs with a solution that scales with the level of customer enquiries being received. Across Australia and New Zealand, the fault affected more than 85,000 customers that had purchased their popular AM04 and AM05 heaters over the last two years. Sold since March 2012, the Hot + Cool fan uses an internal fan and heater element to project room-temperature or warmer air through its oval or circular shaped Air-Multiplier surfaces, offering better airflow than a conventional fan without the buffeting of spinning blades.



The client selected CDM Direct for their ability to respond to customer enquiries within 24 hours to process the required returns, refunds and remediation. CDM Direct worked with the client to create all of the necessary scripting and Q&A to consultants who were promptly trained up and placed upon the inbound lines. CDM Direct took care of ongoing training and ensured customer enquiries were tracked with clear and consistent processes set out for returns, refunds and remediation.